Integrated Strategies,
Global Solutions
Who We Are
Welcome to Saffoury Group, a boutique market research consultancy with a global reach and a commitment to excellence. Established in London, our firm has built an extensive network spanning Central and North America, empowering us to deliver bespoke market research solutions to clients across global industries. Our diverse network of clientele comprises ultra-high-net-worth (UHNW) individuals, as well as large and small businesses, each of whom benefit from our tailored approach and deep industry expertise.
What We Do
At Saffoury Group, we pride ourselves on crafting meticulous research methods and innovative strategies to provide our clients with the insights they need to make informed decisions and drive growth. Our team of seasoned professionals possesses diverse backgrounds and skill sets, ensuring our ability to tackle even the most complex challenges facing the retail and restaurant sectors today. By combining data-driven analysis with our in-depth understanding of industry trends and consumer behaviour, we deliver actionable insights that enable our clients to thrive in an ever-changing market landscape.
Strategically headquartered in London, Saffoury Group is uniquely positioned to serve clients across Europe, North Africa, and the Americas. Our vibrant and cosmopolitan surroundings serve as a nexus for international commerce, with unrivalled access to key markets and business hubs. Our London base allows us to leverage a dynamic range of resources while fostering collaboration with a global network of industry experts and thought leaders. This interconnected approach ensures our clients receive the comprehensive support and guidance they need, no matter where they are in the world.
Our Approach
Since our founding, our focus has remained on delivering exceptional results for our clients. We understand that every business is unique, and we take the time to get to know our clients personally while immersing ourselves in their goals, challenges and aspirations. Our tailored solutions are crafted to address the specific needs of each client, and our commitment to excellence is evident in the lasting relationships we build with those we serve. Partner with Saffoury Group and discover how our unparalleled expertise, global perspective and personalised approach can help you achieve tangible results.
Services
Actionable insights and solutions that empower our clients to make data-driven decisions.
Market Entry
Our market entry services help businesses navigate the complexities of entering new markets and expanding their reach. We provide in-depth market analysis, competitor benchmarking and customer segmentation to identify the most promising opportunities for growth. Our team of experts is adept at evaluating competitive landscapes while proposing tailor-made strategies to maximise your chances of success, allowing you to make informed decisions while mitigate all potential risks.
Research Debriefs
Our research debriefs capabilities offer a detailed interpretation of the market research findings tailored to your business objectives. We go beyond mere data presentation to provide insights, trends and key takeaways that translate into actionable strategies. Our team of skilled analysts works closely with you to ensure that the information we provide aligns with your specific expansion objectives.
Data Collection & Analysis
Saffoury Group’s data collection & analysis service focuses on gathering and interpreting quantitative and qualitative data to uncover crucial insights about your target market. Our robust data collection methods include surveys, interviews, focus groups and observational studies, ensuring a comprehensive understanding of your customers and competitors. We then analyse the collected data, identifying patterns, trends and areas of opportunity that can drive your business forward.
Business Intelligence
Our business intelligence services equip global organisations with the tools and expertise to harness the power of data. We help you make sense of complex data sets, transforming them into actionable insights that inform strategic decision-making. Saffoury Group business intelligence specialists work closely with clients to develop customised dashboards, reports and visualisations that enable you to monitor your business performance, identify growth opportunities and stay ahead of the competition.
Where We Work
Restaurants
The restaurant industry is a highly competitive and dynamic space, with new concepts and dining experiences continuously emerging. Our market research strategies, data-driven insights and comprehensive industry knowledge guides restaurant owners in developing winning strategies that resonate with their target audience. We offer comprehensive guidance on menu optimisation, pricing, customer experience and location analysis, ensuring that your restaurant stands out in a crowded marketplace. Collaborate with Saffoury Group to harness the power of market intelligence and propel your restaurant business to new heights of success.
Retail
At Saffoury Group, we understand that the retail industry is dynamic and constantly evolving, driven by the ever-changing needs and desires of customers. Our market research services empower businesses in this sector with a deeper understanding of market trends, customer preferences and growth opportunities. By partnering with us, retailers will benefit from our expertise in consumer behaviour analysis, retail strategy development and competitive benchmarking. With our bespoke solutions, clients in the retail sector can anticipate and adapt to emerging trends, optimise their product offerings and ultimately drive sustainable growth and profitability. Trust Saffoury Group to navigate the complexities of the retail landscape and help you stay ahead of the curve.
